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Andy Locke 28/09/2026 Andy Locke 28/09/2026

AI, the Clay Layer and the people who actually make change happen.

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Andy Locke 21/09/2026 Andy Locke 21/09/2026

People leave people, not companies. So why aren't we helping managers where it matters most?

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Putting your team first isn't the soft option. It's how teams perform.

Companies say people are their greatest asset. But the employee's everyday experience of work is shaped almost entirely by their manager. Better-understood teams are better-managed teams, and better-managed teams do better work. AskMIROR isn't an alternative to performance. It's a route to it.

People → Team → Performance

Why we built it

You're only ever as good as your team.

We're old friends who met through hockey, and between us we've played and coached it at international level, sat on boards, built businesses and run summer schools with two hundred staff. Sport teaches you one thing early: a manager isn't hired to be clever, they're hired to make the team win, and the ones who do it with one squad often can't with the next, because the people are different. In business we watched organisations buy long, expensive personality tests, profile everyone, and leave the reports on a shelf while managers carried on guessing. We wanted the opposite: something a manager can read once and use the same morning, about the particular people in front of them. No certificate, no jargon, no score. Just the next conversation, done a bit better.

We're commercial and practical, and we're at the point in life where we get to choose what we work on and who with. We chose this because we think the everyday manager is the most under-supported person in most organisations, and because seven children between us have taught us more about managing people than any course.

Andy Locke

Andy Locke

Co-founder

International hockey player and World Cup winner with England. Board-level roles at organisations from the NHS and Rolls-Royce to KPMG, Aviva and DLA Piper, and a career spent on how people develop. Believes most managers already care; they just aren't given the tools.

Bram van Asselt

Bram van Asselt

Co-founder

Entrepreneur who has run his own businesses since 1988, founding several in sport and education, including Exsportise, Sportplan and Glideball, and now supporting a handful of others as an investor and adviser. Thirty summers of building seasonal teams from scratch taught him that most management problems come down to people not understanding each other, which is where AskMIROR came from.

Recognition

Working Better Together with AskMIROR

AskMIROR doesn't grade managers or hand out awards. It recognises something simpler and more honest: that you are actively taking the time to understand your team, use the insight, and listen through Team Reflection. Managers who do that can show it, first for themselves, and in time for their organisation.

Recognises what you do, not a score of who you are.

Working Better Together

with AskMIROR

Putting your team first

Minimal input.

Minimal time.

Minimal cost.

Maximum management benefit.

If you expect yourself to put your team first, give yourself the tools to do it.

Start your free 30 days

£15 a month after that. Cancel whenever you like.

AskMIROR is made by Work Better Together.

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AskMIROR is a trading name of Ci2I Communications Ltd.